Updating your website

A common complaint from website owners is that they are unable to update their website themselves.  This is either because their content management system is too difficult to use, or it simply will not allow it.  Updating a website is one of the most important aspects of having an online presence.  Not only to clients like to see an organisation that is constantly keeping up to date and is interesting, but search engines such as Google like to know that a website is still active.  Where large corporations may have the money to pay someone to continually update their website for them, most small to medium organisations do not.  This is where it is important to know how to update your website yourself.

Not only does the ability to update your own website give you the power to make changes when and how you want, it also means that you are not having to rely on someone outside of your organisation to make crucial alterations.  You know your clients and what their needs and wants are.  If your website does not allow you to update web-pages yourself, try changing to a system that does.  Different systems are available that are easy to use.  This will save you and your company a lot of time, money and frustration.

Why use e-Newsletters instead of regular email?

Not only do e-Newsletters look more impressive than a regular email, but using an e-Newsletter module you can send thousands of newsletters at the same time.  Using regular email, many servers only allow you to send to up to 25 recipients at a time.  This means that for organisations with a client base larger than 25, you will be wasting a lot of time sending emails out and making sure you haven't missed anyone on your list.

An e-Newsletter module allows you to create impressive and informative newsletters that are more exciting to read than a boring old email.  Newsletters can also be scheduled so that they are sent on specific dates.  This can be an excellent tool for times when your business may be too busy to type up a newsletter right then and there.  If needed you can write a newsletter ahead of time and schedule it to be sent on a specific date.

Since online newsletters use commercial email providers, your newsletters will not be identified as spam.  Regular email can often be identified in client's email as spam and automatically deleted.  Also e-Newsletters adhire to the Unsolicited Electrontic Messages Act 2007, where some regular emailing systems may not.

E-Newsletters also provide a way of tracking how many people have read your newsletter and how many times links have been accessed.  This can help you identify what interests your readers, and help you gain more!